Market analyses in free competition have been the base for making offers and offer differentiation. However, the market concept in the public context is frequently a new frontier: what is our specific market? Who are our customers and what wishes do they have? Against which competitors must we measure ourselves (in the future)?

These are central questions in the supply-oriented formation of services that are all too often neglected by administrations. The consequence of this neglect are unused products, services, and applications that don't meet the needs of customer, as can be widely observed in the area of e-Government.

We have anchored the consistent market and demand orientations as core elements of our consultancy premise: whether customer workshops, expert interviews, or service comparisons (benchmarking) – the knowledge of the requirement specification and competitive situation forms the basis of each successful concept.

Our market studies, in which we analyze specific sub-segments through strategic questions, form a special focal point of our market analyses. Here, the success of our studies relies not on theory, but rather on the delivery of clear, directly applicable recommendations for the actions of our clients. In doing so, the most important market participants are purposefully incorporated into the study.

Successful examples are our market studies of the geo-information market, of the market strategy for satellite data and also for sales potential for softwood.