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Market study shows sales potential for softwood products – No long-term success without cooperation of market participants

In the face of stagnating sales on the wood markets, an aggravating competition, and a shift in supplies from softwood of weak and middle dimensions to strong softwood, product innovations and new forms of cooperation are the key to market success for the German wood industry.

The study shows how these structural disadvantages can be balanced by innovative networking and cooperation between corporations (e.g. clusters of sawmills), and develops concrete action plans for market participants: Supply cooperations in the forest industry, regional sawmill cooperations, long-term purchasing agreements by the processing industry, and central production units in the carpentering branch, form important cornerstones for future forms of cooperation in these lines of business, dominated by small and medium-sized companies.

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Last updated: 25.02.2010
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